Anne Arundel County Recycles Video

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TV commercial. Neighbors compete to see who can recycle the most.

Challenge

Produce a funny, yet effective TV Ad campaign to encourage Anne Arundel County residents to participate in a new recycling program.

Solution

Working with Baltimore based Pinnacle Communications, the first mission was to find a Maryland residence with a garage big enough to accommodate a full size recycling vehicle. The location was found, local actors were cast and Preston Productions brought the story to life. The end result: a successful launch to Anne Arundel County recycling program.