Bayhawks Lacrosse

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TV Commercial. The Major League Lacrosse World Champion Chesapeake Bayhawks prepare for the upcoming season.

Challenge

Produce a 30 second TV spot to promote season ticket sales for the Major League Lacrosse Champion Chesapeake Bayhawks.

Solution

With no game footage available and a limited budget, Preston Productions wrote a script to build anticipation for the upcoming season by focusing on the pre game rituals of players in the locker room. Later in the season actual game footage was added to the original spot. The Bayhawks went on to enjoy record ticket sales and won the MLL Championship.