Cohen-Snyder-Eisenberg & Katzenberg

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TV Commercial. The next new generation takes the reigns as the face of the firm and discusses their approach for helping clients.

Challenge

Introduce a young attorney as the new spokesperson for the law firm, and establish a reputation of being family friendly legal practice.

Solution

Recently, the firm had relied on the older, established partners to serve as the spokespersons for the firm. Now the torch is passed to Erin Snyder, former Assistant State’s Attorney and daughter of Mark Snyder, one of the partners. Cohen, Snyder, Eisenberg and Katzenberg truly is a family business and that message resonated with potential clients who were previously too intimidated to contact the firm for legal advice. Call volume was up significantly after the airing of this campaign.