Cohen, Snyder-Eisenberg & Katzenberg

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TV commercial. The partners of the Baltimore based law firm discuss their philosophy for helping personal injury clients.

Challenge

Design a TV advertising campaign which distinguished the law firm from the competition.

Solution

In the past, the firm had relied on celebrity endorsements from pro athletes along with a jingle to help brand the firm. Preston Productions presented an entirely new concept that featured the partners of the firm delivery an empathetic message to their target audience. The end result, another satisfied client who is about to role out the second campaign with Preston Productions.