TV commercial. An independent brokerage firm keeps the promises they make to their clients.
To design a TV campaign that provides a literal illustration of promises being broken.
Working with creative director Jon Hyman and art director Eric Supensky, a template of the word “promises” was etched into stone and mass produced for the shoot. The stone was scored in the back so it could be easily broken by hand. The 35mm film shoot was done I our studio and we were able to keep our promise to provide an excellent spot for the client.