Miller Brothers Chevrolet-Cadillac

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TV Commercial. Baseball Hall of Famer, Cal Ripken Jr. is the featured spokesperson for this Ellicott City Maryland car dealer.

Challenge

Cal Ripken is busy. He was only available for a few hours to shoot these commercials and our goal was to capture enough footage to keep the campaign fresh for a year or more.

Solution

Write a variety of single lines for Cal to deliver that can be used in several of commercials over time. Working with Wagner-Kaulius Communications, Preston Productions developed the script, and let the prompter roll as Cal delivered lines that will be used in a dozen or more individual spots. This commercial is the first in that campaign.