Quit Smoking Baltimore

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Public service announcement. Actress Nicole Ari Parker encourages smokers to quit.

Challenge

To create an effective public service tv campaign using only a talking head to deliver the message. 

Solution

Teamed again with Baltimore based Pinnacle Communications and working with actress Nicole Ari Parker our mission was to shoot the spot using an interesting and dynamic approach... there was no available B-roll, and a single shot with Nicole speaking directly to camera simply would not do. By shooting her from a variety of sizes and angles, we were able to cut to together a spot we all were proud of.