Southern Maryland Hospital of Clinton - Keeping Pace

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Since 1977 Southern Maryland Hospital has been on a mission to keep pace with the needs of the state’s fastest growing region.

Challenge

To create a fast paced image campaign that reinforces the position of the hospital as “Southern Maryland’s Healthcare Leader.”

Solution

Time lapse photography captured over several days throughout the Southern Maryland region is used to draw the audience into the commercial’s message. The imagery also serves as a metaphor for the challenge the hospital has faced over years in their effort to grow with the fast changing needs of the community.