Southern Maryland Hospital of Clinton

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TV Commercial. Since it’s founding in 1977, Southern Maryland Hospital in Clinton, Maryland has been the region’s leading healthcare provider.


To create a high end television and cinema advertising campaign which positions the hospital as “Southern Maryland’s Healthcare Leader.”


In the early 1970s, people living in Southern Maryland had to travel great distances to find the healthcare they needed. Against great odds, a local Urologist, Dr. Francis P. Chiaramonte founded the Southern Maryland Hospital Center to serve the people of Southern Maryland. Since then, the hospital has grown to keep pace with one of the fastest growing regions in Maryland. This commercial is an effort to tell that story in 60 seconds or less.