Southern Maryland Hospital of Clinton - 30 Spot

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TV Commercial. A re-edited version of the 60 second version promoting Southern Maryland Hospital as the region’s leading healthcare provider.


To create a 30 second version of an existing 60 second television commercial without losing the impact that was delivered in the longer version.


The client was extremely pleased with the sixty second version of the commercial. Then several months later they needed a thirty second version. How could the that 60 possibly whittled down to a 30? See for yourself.