Toyota of York - “Lifestyle Test Drive”

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TV Commercial. Toyota of York really is a different kind of dealer. Their “Lifestyle Test Drive” is another example of their unique sales approach.

Challenge

To create a new campaign of 30 second television spots which promotes the dealerships unique sales approach while still including price and item incentives to the buyer.

Solution

Who can make a good buying decision after a 20 minute test drive? At Toyota of York, you can take all day with their “Lifestyle Test Drive.” As with the “No Salesman Zone,” this concept was launched in 2009 and now reintroduced 2012. As with all the spots in the campaign, special attention was paid to matching the original footage with the HD factory running footage to give the commercials a high end look.